diversity, equity, Inclusion, and Belonging

into the foundation of your brand identity

Diversity, equity, inclusion and belonging (DEIB)
is essential to every brand's success. 

We will present your brand authentically,
leading to genuine connections
which result in growth and brand loyalty. 

Who are we

A branding identity and marketing firm founded by Frank Liu.

How are we different

We build diversity, equity, inclusion, and belonging (DEIB) into the foundation of your brand so you can form genuine connections by adding the DEIB lens at the very start of every project.

What we do

Strategic, creative consultation and development to help you present your brand clearly, boldly and consistently to generate growth and loyalty.

What we offer

Brand Identity Strategy and Creative Services

• Brand purpose and positioning
• Brand narrative
• Brand voice
• Logo and visual identity design
• Brand architecture
• Voice and graphic guidelines
• Website design
• Advertising campaigns
• Marketing materials

We are standing at the cross roads of reinvention. The #MeToo movement opened our eyes anew to inequality. The pandemic and the murder of George Floyd showed us the harms of structural inequity in ways we can no longer ignore. The waves of anti-Asian violence following Covid-19 revealed deep-rooted racism in our society. Will the changes we make be short-lived, or will they truly impact the foundation of how we do things? What we do now will determine the future. 


Justice is needed now more than ever and every one of us can take part in creating a more just and equitable world.


Brand Justice is a brand identity and marketing firm founded by Frank Liu. 

Frank Liu sm.jpg
"Of course Black lives matter. Do we think our little white asses are the only ones that matter? No! As soon as you realize that something is a problem, you should fix it. Don't be a dumb-ass. That's where my heart is."
- Dolly Parton