Team

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Frank Liu

Founder

 

Frank was born in Taiwan and moved to the U.S. when he was 11years old. While learning to speak English, he used drawings to communicate with other children at school. That's when he understood the power of visual communication. The skills he had acquired to reconcile his multi-layered identities ignited his passion for the brand-identity business. Frank was the Director of Diversity at Gotham Advertising where he learned first-hand that diversity is the key ingredient for creativity and innovation. 

As an award-winning strategic-creative-thinker with over 30-years of experience in brand-identity, marketing, advertising and graphic design. He has experiences with financial, technology, health-care, beauty, packaged goods, entertainment, arts/culture, nonprofits and foundations. Some of the clients he has worked with are Bank of America, Goldman Sachs, Chase, American Express, Microsoft, Sony Ericksson, Reebok, Hennessy, IMS, Business Week, AT&T, Microsoft, Air France, Bausch&Lomb, Hampton's Inn, Liz Claiborne and Maybelline.

His passion for purpose-driven work led him to the Robin Hood Foundation where he created marketing and communications materials including the 12.12.12. Sandy Relief Concert, the Black Eyed Peas Concert in Central Park and their legendary annual galas and fund-raising events.   

As the Executive Creative Officer at Siegelvision, he worked with numerous organizations fighting for social and equity justice: City University of New York, KinderCare, Womankind (Anti-Domestic Violence), Breaking Ground (Homeless Supportive Housing), Korean American Community Foundation, Just Capital, SAGE Advocacy and Services for LGBT Elders, IIE (International Institute of Education), Fashion Institute of Technology (F.I.T.), New American Leaders, CACF (Coalition for Asian American Children and Families), New York City Mayor's Office's Affordable Housing Program, ParentChild+ and John Jay College.

As the founder of the Dinner Guys Giving Circle, he and his friends fund under-resourced Asian American and Pacific Islanders LGBT organizations.  He was named by AAPIP (Asian American Pacific Islanders in Philanthropy) as one of the top 25 Leaders in Action. He is a former board member of the Stonewall Community Foundation.  He currently serves on the Board of SeaChange Capital Partners.

Frank speaks fluent English and Mandarin Chinese. Frank studied art and business at Cornell University and adverting at the School of Visual Arts. He has exhibited his art globally.

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Dr. Yasmene Mumby

Strategy. Storytelling.

Purpose-driven teams invite Dr. Yasmene Mumby and her firm, The Ringgold, to consult and collaborate on their communications and equity initiatives. She reserves select space to coach (mostly) women in leadership roles who want to thrive yet are burning out, stretched thin, and producing from a place of force instead of creating from a place of ease.

 

Dr. Mumby writes about leadership, culture, and wellbeing. She co-authored “Empowering School Leaders to Thrive” with the Principal Impact Collaborative. The research focused on holistic leadership development and the conditions school leaders need to manage their wellbeing. Her piercing essay Amplify Black Voices: Yoga, you can do better is assigned reading in several yoga teacher trainings. She created the NPR hosted audiodocumentary, Higher Purpose, about an organization that supports people with legal system records to gain livable wage employment in Baltimore. Her sound art piece Ahimsa is an audiomemoir on yoga, wellness, and Black Lives. Creative Capital featured her upcoming audio project Daughters of the Yam and the Mothers they Become on their On Our Radar list.

 

She began her career teaching over 14 years ago in her hometown, Baltimore. Frustrated by the inequities impacting the achievement and wellbeing of students and teachers every day, she channeled her deep grief in schools as a trained Organizer through the Industrial Areas Foundation. Yasmene led numerous advocacy and organizing victories with over 3,000 parent, teacher, and student leaders, from securing filtered lead-free water for students to organizing teachers in an unprecedented contract negotiation to stopping $150 million in operational budget cuts to securing up to $1 billion to rebuild schools.

 

Yasmene's completed over 1500 hours of training in vinyasa, meditation, yin, and prenatal yoga and teaches with HealHaus and Ompractice.

 

A graduate of the McDonogh School, Yasmene earned her Bachelor’s in International Studies and Master’s in Teaching from the Johns Hopkins University, a JD from University of Maryland School of Law and a Doctorate in Education Leadership from the Harvard Graduate School of Education.

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Thomas Palatucci

Strategy, Operations, and Finance 

Thomas started his career in banking and rose to the position of Vice President, Office of the Chief Financial Officer, at Citicorp/Citibank, N.A. After 10+ years in the for-profit sector, Thomas decided to apply his business skills in the non-profit world, initially at Memorial Sloan-Kettering Cancer Center in New York City. Over time, his role expanded to include clinical operations and Thomas eventually served as administrator for several ambulatory care sites in the New York metropolitan area. In this capacity, his responsibilities included budgets, new programs and facilities, human resources, legal affairs, and regulatory compliance.

 

At Columbia University in the City of New York, Thomas was Chief of Administration for Columbia Health, providing health services to the students of the university and nearby affiliated schools. Included in this role was responsibility for the student health insurance plan. Thomas oversaw the transition to the Affordable Care Act and negotiated coverage, networks, and pricing with insurance carriers.

 

Thomas later joined The Bronx Defenders as Chief Operating Officer. The Bronx Defenders is a model public defense and legal services program recognized across the United States and abroad. In this capacity, Thomas also served as Chief Financial Officer working closely with the board, senior managers, and the finance team on revenue forecasting, grants administration, and financial reporting. Thomas also oversaw the organization’s retirement plan and managed the transition to a new fiduciary agent.

 

Most recently, Thomas returned to healthcare and served as Vice President of Operations for Planned Parenthood Mid-Hudson Valley, based in Poughkeepsie, New York with several locations in the surrounding area. Thomas and his team introduced transgender medical services, providing a local resource for this community, and also piloted the introduction of telemedicine.

 

In addition to a Batchelor of Arts from Rutgers University, Thomas holds
a Master in Business Administration from Columbia Business School, Columbia University, and a Certificate of Health Care Management from New York University’s School of Continuing Education.  Thomas is a member of the Society for Human Resources Management (SHRM).

Giulietta Wertz-Best

Project Management

Giulietta is a purpose-driven project manager with six years of experience in both the non-profit and for-profit sectors.   

 

They began their career at the Women's Foundation of California, where they developed and led a social justice programming series that prompted a re-envisioning of the foundation’s mission and intersectionality standards. Through this project, they learned that the most meaningful work is community-focused, and developed their approach to help creative teams realize meaningful work and build strong collaborative relationships with clear communication. 

 

Since then, they have worked in full-time and freelance capacities to lead teams in cross-functional initiatives. They've ensured that target outcomes are met while staying on time, on budget, and within scope, all while centering DEIB efforts so that all members of a workspace feel supported and valued.

 

Giulietta has a Bachelor of Fine Arts, with a minor in Writing & Literature from the California College of the Arts. Outside of work, you can find them hiking with their dog Remy or tending to their many houseplants. 

Larenz Brown

Writing. Strategy.

Larenz is a a lifelong writer, a proponent of human-centered design, and a believer in the power of a sociological approach to identify and solve organizational problems. He has experience building brands from the ground up, b2b and b2c marketing, diversity, equity, inclusion, and belonging (DEIB) leadership, internal comms strategy, and organizational design. He has worked at innovative tech companies including Openbox, Rhino, and MANTL.  

 

He also headed up DEIB committees at Rhino and MANTL and built out DEIB programming and initiatives. Larenz truly understands the power of combining storytelling with products that truly democratize access to essential resources.

Larenz graduated from New York University with a degree in sociology and creative writing. He’s an experimental poet, a dog person, a secret cat person (as of recent), an avid reader, and a soccer fan. When he’s not working, he’s spending time with family and friends and writing silly

little poems about life’s big things.

Kayla Santalla

Integrated Marketing

 

Kayla Santalla is a digital marketing and social media expert with a 15+ year track record of driving business results and social impact for world-class brands. 

 

After working in the male-dominated agency world, Kayla kicked off 10+ years of nonprofit leadership experience at the Ms. Foundation for Women where she led digital marketing. In that role, she passionately championed women’s health, racial equity, and economic justice causes through the design and management of email, digital, and social media strategies including advocacy and public relations campaigns.

 

Kayla later joined Girl Scouts of the USA (GSUSA) where she annually generated $16+ million in eCommerce sales and $12.5 million in membership revenue while developing multi-year growth marketing strategies to support program, advocacy, and community engagement goals. At GSUSA, she also spearheaded corporate social responsibility campaigns for a roster of funders including The North Face, Nestle, Dove, Google, LEGO, Visa, Dell, and SETI Institute.  As Senior Director of Digital Media, Kayla oversaw GSUSA’s sensitive issues management, social media, digital advertising, customer care, and partnership activation teams

 

Committed to dismantling systemic racism, Kayla pivoted her career at the start of 2021 to focus on consulting to advance antiracist strategies that build diversity, equity, and inclusion into the foundation of brands. 

 

Kayla earned a dual degree in Media Management and Sociology from the University of Miami, as well as an M.A. in Sociology with a concentration in Race & Ethnic Relations and Medical Sociology. Kayla proudly served as a founding member of Girl Scouts of the USA’s Diversity, Equity, Inclusion, and Racial Justice Steering Committee to transform the 108-year-old nonprofit into an antiracist organization. A lover of art and activism, she currently serves on Street Wise’s board of directors, working to amplify artist voices and unleash the power of public art to spark change and build empathy within communities.

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Dreamers House

Our Creative Content Production Partner

The Dreamers House is a visionary collective of writers, performers, shooters, editors, artists and creators gathered for a combination of community and opportunity. They offer an authentic and unique creative voice and perspective to assure DEIB is at the center of every project.  The Dreamers develop, produce, and distribute dynamic content —including video, audio and photo production—for social media, digital campaigns, events/environmental experiences and more. 

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Alex Morse

side•sea - Our Digital Agency Partner

Alex is the CEO and Co-Founder of our digital agency partner, side•sea. We collaborate on website design and development, fundraising strategy, and software and app development.

 

Alex has 13+ years of experience in business development, leadership, and event production & marketing. In late 2012, Alex helped launch a nonprofit, and shortly thereafter, developed and co-founded a fundraising application called Hopsie that today helps over 1200 organizations fund-raise online worldwide. In 2015, he launched side•sea, a full service digital agency serving nonprofits. Since 2012, Alex has dedicated himself to innovation in the nonprofit sector, with a heavy emphasis on leveling the playing field between non & for-profit organizations. 

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Craft & Commerce - Our Integrated Marketing and Media Partner

Craft & Commerce is a modern digital marketing and paid media agency serving nonprofits and purpose-driven organizations, with a track record of delivering smarter, more agile campaigns that yield meaningful, measurable outcomes.

 

At C&C's core, they turn the knobs and pull the levers that power campaign success. But what’s mission critical in today’s dynamic, evolving media landscape isn’t just knowing how to push the buttons, it’s knowing when and why to push them, and which ones to push next. That is what truly sets them apart, and is the beating heart of the work that they do. Their clients have referred to them as a “force multiplier”— not simply an agency resource, but a strategic thought partner and dot connector in navigating the modern marketing era.  

 

Brand Justice and C&C have partnered on many successful projects and we always deliver on our clients' "desired outcomes".