Frank Liu, Founder

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Of the many identities that come together to shape who Frank is, “humanist” is the one he values most.

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Born in Taiwan, Frank moved to the U.S. at age 11 without speaking English. He discovered that drawing could help him connect with people when words could not, beginning a lifelong belief in the power of creativity to build understanding and belonging.

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For 40 years, Frank has worked in brand strategy, marketing, advertising, and design, partnering with organizations to express who they are, what they stand for, and why they matter. His own journey navigating identity, culture, and belonging shaped his conviction that values mean little unless they are reflected in how we treat people and how we act.

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That belief led him to found Brand Justice and the Dinner Guys Giving Circle, which supports under-resourced AAPI LGBTQ+ organizations. He has also served on the boards of SeaChange Capital Partners and Stonewall Community Foundation.

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Frank believes good business can also be a force for good, that values are made meaningful through action, and that trust begins with being kind, courageous, and human.